Skip the Mooncakes and Treat Someone to the Gift of Beer this Mid-Autumn Festival

Robynne Tindall, Contributing Editor | Sep 13, 2018 11:29 am | Add a comment | 2208 reads | Paid for by Urbrew

With Mid-Autumn Festival just around the corner on Sep 24, many people will be starting to make their plans for the holiday. Mid-Autumn is traditionally a time to get together with family and friends, as it is said that the moon is at its brightest and fullest on this day, representing togetherness and reunion. The full moon is also symbolized by mooncakes and while they may be the most traditional gift to give at Mid-Autumn Festival, local craft brewery Urbrew has a better idea: why not give the gift of beer (especially since you’ll probably be drinking it at your family celebration)?

Urbrew is China's most modern, cutting-edge craft brewery. Founder and President Mr. Li Qing wanted to create a Chinese craft beer brand that brews the best quality beer and pushes forward the development of the market, and today, Urbrew offers an ever-expanding range of craft beer styles, from lager to wheat beer to IPA.

Read more about four of Urbrew's newest and most popular beers below:

Holiday Wheat Beer: One of Urbrew's signature brews, this is a Belgian-style wheat beer flavored with oats, orange peel, and coriander seeds. The label design was inspired by the film Roman Holiday (notice the iconic Vespa), as the beer's sweet-sour notes bring to mind the ups and downs of a holiday romance. Perfect for the last days of summer.

Strawberry Wheat Beer: A new product for 2018, this fruity wheat beer boasts fresh strawberry flavors and creamy bubbles. Urbrew had always wanted to make a fruit beer and finally settled on strawberries thanks to their eye-catching color and all-around appeal. Even those who aren’t usually fans of beer will love this one!

Captain IPA: An American-style IPA named in memory of Chinese sailor Guo Chuan, who went missing in 2016 while trying to break the world record for crossing the Pacific Ocean alone. The Captain IPA represents Urbrew's desire to keep challenging themselves and push their industry forward, just like Guo Chuan. Unlike some IPAs, Captain IPA has just the right amount of bitterness – you'll have a hard time stopping at just one bottle!

Urbrew Cider: A light, fruity cider made with pure apple and pear juices. The perfect pre-dinner drink on a warm evening or for afternoon picnics in the park, the fruit aromas hit the nose as soon as you crack open the bottle.

Urbrew is offering a special Mid-Autumn Festival gift pack containing all four of the beers above – including two bottles of Holiday Wheat Beer, two bottles of cider, one bottle of Captain IPA, and one bottle of Strawberry Wheat Beer – priced at just RMB 69. To purchase, contact Joanna on 136 6110 6815 or marketing.bj@urbrau.com. You can also visit Urbrew’s sales center at B1205, Winterless Building, Xidawang Lu, Chaoyang District.

Urbrew will also be at the fifth annual Beijing Pizza Festival, with a special deal just for readers of the Beijinger. Scan the QR code below to follow Urbrew on WeChat then send the message “Pizza Festival” to the account to redeem a coupon that will get you a free bottle of beer at the event (with the purchase of any other beer). Urbrew will also be unveiling a brand new beer at the Pizza Festival, a passion fruit lager.