Domestically Produced, High Quality: Brand New China Opens in Sanlitun Village North

Known as the Chinese Oprah, media mogul Hong Huang has set out to dismantle all negative associations with the phrase “Made in China.” Was it difficult for her to fill an entire store with wares that are not only domestically produced but also high quality? Apparently not.

Pulling from over 150 designers, BNC successfully showcases the variety of China, from modern and kitschy brands (NLGX, Plastered T-shirts, mkrt) to high-fashion elegance (Vega Zaishi Wang, Non Season, He Yan).

A modest range of home furnishings and accessories further jazzes up their selection. Keep an eye out for Uma Wang’s grandfather sweaters and Wei Ming Hui’s eco-fashion ties.

For more traditional Chinese flavor, turn to Huang Yichuan’s delicate jewelry (RMB 1,300-3,000) based on Ming dynasty blue-and-white porcelain.

The store’s factory appearance indicates that BNC, just like China’s fashion industry, is still in the making. But the quality stock within proves that Chinese designers will establish their places in the world in no time.

Also try: Dong Liang Studio

Brand New China
Daily 11am-7pm. NLG-09A, B1/F, Sanlitun Village North, 11 Sanlitun Beilu, Chaoyang District (6416 9045)
朝阳区三里屯北路11号三里屯Village北区地下1层NLG-09A单元

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