A-list Denim: 7 For All Mankind Opens First Beijing Store

This popular LA brand has a huge celebrity following (J-Lo, Beyonce and even Ben Affleck), and why not? The A-list knows how to wear denim. The secret to the jeans’ great fit lies not only in flattering cuts that elongate the leg but also the XLA stretch fiber, which hugs the body in all the right places.

At the label’s first Beijing store, the original ladies boot-cut, which features Swarovski crystals on the back pocket, costs RMB 2,580; the men’s boot-cut goes for RMB 2,380.

While “Sevens” also carries hipster tops (around RMB 1,600) and denim shorts (RMB 2,380), their prices are a little harder to justify. The jeans, however, are terrific quality and are worthy as investment pieces for the wardrobe.

Must buy: Boot-cut jeans
Also try: Miss Sixty, Diesel

7 For All Mankind
Daily 10am-10pm. Shop M3021, 3/F, Shin Kong Place, 87 Jianguo Lu, Chaoyang District (6530 5102) www.7forallmankind.com
朝阳区建国路87号新光天地M3021号

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I'm a nong. More than 2000 rmb for jeans?! Investment pieces? ridiculous.

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