Blog Tag - KOL
Are you a social media influencer, or as they’re referred to locally, a KOL (Key Opinion Leader)? We’re seeking three foreigners to be featured in...
From Youtube to Bilibili and Instagram to TikTok, the ubiquity of video streaming seemingly knows no bounds. And between camera phones, video editing...
Beijing’s skeptical (or employed) foodies usually roll their eyes when they happen upon establishments sprouting long lines of selfie stick-wielding ...
At first glance, this year could be viewed in many ways as unexceptional, yet the first thing that struck us from conducting these interviews for The...
Doe-eyed girls with slender faces used to be all the rage on the Chinese internet. Not anymore.
The popularity of that look – typically associated...
For the generation of millennials currently drowning in student debt, working back-to-back jobs and increasingly unlikely to own their own homes (sob...
Influencer marketing is nothing new. Celebrities – both real and created – long ago began gracing the celluloid frames of TV commercials, the pages...
This post comes courtesy of our content partners at TechNode.
Latest numbers show that Weibo, China’s leading social media company, continues to...