Limited Edition Heinz Collab Burgers Still Available

Katie Coy, Managing Editor | Jun 15, 2024 12:36 pm | Add a comment | 82 reads | Sponsored by Heinz Select

Juicy Burger Fest 2024 drew to a close last Monday and the event saw an amazing array of exclusive burgers being served up by some of Beijing’s best burger spots, including three special collaborations with this year’s Juicy Burger Fest sponsor Heinz Selection.

They co-launched the Stout Bacon Wagyu Burger with Jing A, the Bacon Cheese Burger and Spicy Fried Chicken Burger with Great Leap and the Pineapple Teriyaki Cheeseburger with Rich Burger. If you missed out on getting to try them at the fest, then we have some exciting news for you! These special edition burgers are now available in store for a limited time.

Jing A X Heinz Selection

For Juicy Burger Fest, Heinz Selection worked with Jing A to create the Stout Bacon Wagyu Burger, an upgrade of their Stout Bacon Cheeseburger, which sees an Australian Angus grain-fed Wagyu beef patty layered with bacon, red onion, cheese and special Black Velvet Stout syrup all finished with a smear of special mayonnaise created through the joint collaboration between Jing A and Heinz Selection.

Jing A (Xingfucun branch)*
Lee World Building, 57 Xingfucun Zhong Lu, Chaoyang District
朝阳区幸福村中路57号楼利世楼
Hours: Sun-Thu, 11am-midnight; Fri-Sat, 11am-2am
Phone: 176 1093 2877
*also available at all other Jing A locations

Great Leap X Heinz Selection

Heinz Selection partnered with Great Leap to craft not one but two limited-edition burgers. The first is the Bacon Cheese Burger, which takes an Australian Angus beef patty, roasted tomato sauce, smoked bacon, cheese and tomato then for the twist adds Heinz Selection’s Fiery Glaze Pepper Sauce. The other is the Spicy Fried Chicken Burger which features tender chicken thigh deep fried until perfectly golden brown then all topped with lashing of Heinz Selection’s Fiery Glaze Pepper Sauce for a spicy kick.

Great Leap #12
1/F, Zi Ming Mansion, 12 Xinzhong Jie, Dongcheng District
东城区新中街12号
Hours: Sun-Thu 11-2am, Fri-Sat 11-3am
Phone: 010 6417 0018
*also available at Great Leap Lido and Great Leap #45

Rich Burger X Heinz Selection

Lastly, Heinz Selection collaborated with Rich Burger to co-launch the Pineapple Teriyaki Cheeseburger. Inspired by teriyaki from Japan it takes a classic cheeseburger then adds grilled pineapple then customizes the whole thing with Teriyaki Sauce by Heinz Selection. The sauce perfectly compliments the beef patty, creating the ideal balance of sweet and sour.

Rich Burger
111, 1F, European Plaza, 99 Yuxiang Lu, Shunyi District
顺义区裕翔路99号欧陆广场1层111号
Hours: 10am-10pm
Phone: 153 1176 0790

Heinz Selection

This year's Juicy Burger Fest and Juicy Burger Cup were sponsored by Heinz Selection and the fest was the first time they've entered the Beijing market. This year also marks the 40th anniversary of Kraft Heinz’s entry into China.

Here are a few words from Heinz Select:

"Heinz Selection was created as an initiative to connect the best local and independent burger houses to consumers worldwide. As of 2023, it has spread to more than 400 stores in 22 countries and regions around the world, enabling burger restaurants to tempt more fans through their doors.

Since entering the Chinese market in 2022, it has cooperated with many well-known burger restaurants like Fat Cow, Johnny Moo, Mr. Rocky and others, launching several limited-time-offered burgers like the Christmas Tree Burger, Rainbow Burger or Western Legend Beef Burger.

As an official brand, Heinz Selection works to benefit a multitude of burger restaurants while also exposing people to the world’s favorite burger sauce. By collaborating with burger restaurants to bring novel and special Western food experiences to them, it also enables customers to learn more about Heinz’s portfolio and their capacity for innovation."