Save the Date! Juicy Burger Fest 2024 Is Coming Soon
Get ready to sink your teeth into the juiciest event of the summer! Juicy Burger Fest is back, and it's bigger and tastier than ever!
Juicy Burger Fest 2024 will be hitting Beijing over the Dragon Boat holiday (Jun 8-10) from 11am until 9pm each day, so clear your schedule and loosen those belts! Brought to you by Heinz Selection, the fest will be taking place at XIDIANJIYI FunsTown Creative Town, aka the same spot as last year’s Juicy Burger Fest.
We’ll have 40+ vendors from the best burger joints from around the city serving up mouthwatering creations that will satisfy every craving. There will be everything from classic beefy goodness to some wildly creative concoctions that might just blow your buns off, plus vegetarian and vegan delights that even carnivores will crave!
And to prevent that “been there, done that” vibe, we’re lining up at least a dozen first-time burger-slingers!
To pair with your burgers there will be plenty of craft beer, cocktails, alcoholic slushies, wine and a whole range of non-alcoholic offerings for nondrinkers and kids too.
But wait, there’s more! Not only will you be feasting on fantastic food, but there will also be loads of activities including games and contests, live music, dancing and activities for the little ones, making this a truly family-friendly fiesta. The venue is also pet-friendly, so you can bring your furry friends to join in the fun too!
Now, anyone who has been to one of our previous Burger Fests will know that we always have a theme, we’ve had everything from “space odyssey” to “superheroes” or “rock ‘n’ roll”. Well seeing as this year’s fest is happening over the Dragon Boat holiday, plus it’s the Year of the Dragon, our theme this year is all about dragons! Whether you opt for a full dragon costume or a more subtle nod with some themed accessories, we want to see some fiery outfits unleashed!
The Venue
We had a fantastic time at the venue last year, and here’s a bit more information about XidianJiYi Funstown Creative Town: Located just east of Guomao in Gaobeidian, XidianJiYi Funstown Creative Town is all about being stylish and trendy, with a high-end and cutting-edge vibe that blends creativity, fashion, and art. It's not just about showing off your personal style and looking good, but also about embracing a cultural way of life and mind-set.
The venue values originality and innovative thinking, drawing in many talented cultural and creative designers and fashion-conscious brand names, making it the perfect spot for fashion pioneers and trendsetters to gather and be inspired.
XIDIANJIYI FunsTown西店记忆funstown
18 Fangjiacun, Gaobeidian, Chaoyang District
朝阳区高碑店乡方家村甲18号
This year’s Juicy Burger Fest is brought to you by Heinz Selection and here are a few words from them:
"Heinz Selection was created as an initiative to connect the best local and independent burger houses to consumers worldwide. As of 2023, it has spread to 22 countries around the world, enabling burger restaurants to tempt more fans through their doors.
Since entering the Chinese market in 2022, it has cooperated with many well-known burger restaurants like Fat Cow, Johnny Moo, Mr. Rocky and others, launching several limited-time-offered burgers like the Christmas Tree Burger, Rainbow Burger or Western Legend Beef Burger.
As an official brand, Heinz Selection works to benefit a multitude of burger restaurants while also exposing people to the world’s favorite burger sauce. By collaborating with burger restaurants to bring novel and special Western food experiences to them, it also enables customers to learn more about Heinz’s portfolio and their capacity for innovation."
How Do I Get Tickets?
Tickets will go on sale soon so keep your eyes peeled for more Juicy Burger Fest related news and clear your calendars for June 8-10!
Juicy Burger Fest 2024 is happening from Jun 8-10 from 11am until 9pm at XIDIANJIYI FunsTown.
If you'd like to stay up to date with everything burger-related in the capital, join one of our dedicated Burger Lovers group chats! Simply add TBJHelper on WeChat by scanning the QR code below and request to become a member.
Call for Vendors!
If you’re a burger purveyor and are interested in joining us for the festival, contact Irene Yan via email: ireneyan@truerun.com for booth information, or ask TBJHelper (WeChat ID: tbjhelper) to connect you with her.
READ: To Try List: Texas BBQ in Tongzhou, New Menus & More
Images: Uni You, the Beijingers
