Now You Can Get Your Hands on a Piece of Eileen Gu
You’d have to be living under a rock if you still don’t know who Eileen Gu is. The Olympic gold medalist is China’s newfound golden child and she’s everywhere.
The 18-year-old Olympic skier is currently featured in campaigns for Louis Vuitton, Tiffany & Co., Victoria’s Secret, and Estée Lauder, as well as sponsored by Red Bull, Bank of China, the People’s Insurance Company of China, Kohler, Mengniu, Luckin Coffee, Cadillac, and many more. According to campaignasia.com, a marketing deal with Gu could reach about RMB 15 million. Everybody wants a piece of Gu, and for good reason. She’s basically the dream child that every parent wants.
She’s an Olympic gold medalist, a pianist, a model, and a confident wholesome young woman who seems to have her head on straight. Oh and let’s not forget that she was accepted into Stanford.
The latest brand to jump on Eileen’s coattails is China Mobile, now selling MeetGu collectible figurines.
There's more to this story! This article originally appeared on our sister site, Jingkids International.
READ: Taikoo Li Brands Capitalize on Olympic Fervor With Silly Gimmicks and Pricey "Experiences"
Images: Lorenz Richard/Red Bull Content Pool, Wikipedia, China Mobile, Weibo
