Seeking Customized Glasses and Eye Care? Look No Further Than Nice to cu

Ask anyone who wears glasses in Beijing where they recommend going to re-up on new frames or get your eyes checked and they'll likely point you to one place: Panjiayuan Glasses Market. Yet while convenient, Panjiayuan suffers from the same shortcomings as other wholesale markets, namely: it's rife with fake goods and requires a lot of haggling to settle on a reasonable price, making for an impersonal experience and one less than desirable when something as valuable as your eyesight is at stake.

Having become disillusioned by the market's hustle and bustle and the touts whose sole purpose seemed to be making a quick buck out of befuddled foreigners, Nice to cu relocated just a stone's throw south to its own standalone store last year.

Perched on the sixth floor, owner Yang Yunxiang was able to curate his vision for what makes a good glasses store: somewhere comfortable, spacious, and stocked with well-priced and legitimate products that he himself would be proud to wear.

Those efforts have not gone unnoticed by customers, with Nice to cu since rocketing to become the best-rated glasses store in Beijing on Dazhong Dianping thanks to hundreds of positive reviews and close to 7,000 "likes."

Part of what sets Nice to cu apart is its licensed in-house optometrists' customer-first approach, who take the time to diagnose and prescribe lenses without sacrificing quality for expedience. For that reason, Yang even recommends visiting during the week so that he and his team can dedicate the necessary care to each individual's needs. English-speaking staff are also on hand Monday to Friday to best serve foreigners who drop by.

Where Yang hits his stride is in finding the right glasses that suit you, taking into consideration face shape, style, and any specific requirements (prescription sports frames, etc.). A self-described glasses obsessive, he got his start making his own glasses before discovering that there was a market for his designs. Since then, his brands have found homes in nearby Korea and Japan as well as far away as Germany.

At Nice to cu, he stocks his favorite bespoke bifocal and sunglasses lines from brands such as Masunaga, Matsuda, Ptolemy 48, Silhouette, Play, Ports, Essilor, and Kawakubu as well as more mainstream options from the likes of Armani, Oakley, Gucci, Zeiss, and Monster with prices reflecting the cheapest that you'll find online. If you're just looking for repairs, they provide those too. In the future, they will move equipment for glasses making into the store so that customers can even experience making their own frames.

The result is a store that emphasizes the fun that can come from the process of selecting a new pair of glasses, inviting customers to take their time and enjoy it. For that reason, the difference in service that Yang and his team provide at Nice to cu when compared to what you'll get up the road is plain to see.

Nice to cu are offering customers who show this article will receive RMB 50 off any purchase in-store. Scan the QR code above to add Nice to cu's official WeChat account or click here to browse their Taobao store.

Nice to cu
Daily, 9.30am-7.30pm. 666, 6/F, Longhui Building, Panjiayuan, Southeast Third Ring Road, Chaoyang District (186 0003 5992)
Nice to cu眼镜：朝阳区东三环南路潘家园龙辉大厦6层666

This post is sponsored by Nice to cu
Photos courtesy of Nice to cu