Smoggy Beijing Air Now Canned for You to Conveniently Take Anywhere
Pull back the tab, crack open the can, and take a big, satisfying gulp of ... smog?
That's right. Plastered 8 is now selling canned Beijing Air, for those of us capital dwellers feeling panicked and short of breath at the thought of going abroad and not having ready access to the PM2.5s that have kept our lungs company for so long. The cans are emblazoned with the clothing and design outlet's trademark snarky sense of humor.
"I’d seen people going crazy to buy canned air from Canada and Australia, so I thought it was time to push business the other way," says Plastered 8 founder Dominic Johnson-Hill cheekily.
And while most of us would consider purchasing these cans as a gag gift, Johnson-Hill sees it as no laughing matter: "They’re perfect gifts! What else are you going to take home when you go home from Beijing? A roast duck? A Plastered T-shirt? These cans are light, portable, you can just imagine someone’s face when they unwrap if for Christmas."
Plastered 8 shot an appropriately zany video for the new product, which depicts a bumbling Beijinger traveling the world under beautiful blue skies, taking in the panoramic views, and then inhaling the contents of a can of Beijing Air. Click here to watch the clip, which was shot in Beijing International Park.
"What I loved about working on the video was it gave me a chance to see the Taj Mahal, the Eiffel Tower, the White House, and the pyramids of Egypt, all in the confines and convenience of a park right next to the Fifth Ring Road," Johnson-Hill quips.
You can purchase a can (priced RMB 28 each) here. We just have one question: Seeing as though it's "Made in Shenzhen," is it truly the Beijing air that we know and love?
More stories by this author here.
Email: kylemullin@truerun.com
Twitter: @MulKyle
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Photos: Plastered 8
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Candy1988 Submitted by Guest on Wed, 10/12/2016 - 13:23 Permalink
Re: Smoggy Beijing Air Now Canned for You to Conveniently...
Sarcasticness it is.
I use a mini air ioniser to stay healthy in Beijing...
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