Dragonair Rebrands as Cathay Dragon
One of the longest-operating brands in Asian aviation is getting a new name and a new look, as Dragonair becomes Cathay Dragon.
The move is designed to highlight the two airlines' relationship and strengthen their branding. The dragon logo that has adorned Dragonair planes for decades will be replaced by Cathay Pacific's abstract bird in flight, on two backgrounds: one retaining Cathay Pacific's green and another using Dragonair's signature red.
However, Dragonair's dragon has not vanished entirely – it has just moved to the nose of the aircraft.
Dragonair is well known to China travelers, as most of its routes are to destinations here. At one time, Dragonair served only cities in China, with Cathay Pacific handling the rest of Asia.
Cathay Pacific and its parent company, Swire Pacific, have held significant stakes in Dragonair for 25 years, as does China National Aviation Corporation, the majority shareholder in Air China and Air Macau.
More stories by this author here.
Email: stevenschwankert@thebeijinger.com
Twitter: @greatwriteshark
Weibo: @SinoScuba潜水
Photo: Cathay Dragon
Related stories :
Comments
New comments are displayed first.Comments
goldenratio
Submitted by Guest on Fri, 01/29/2016 - 19:55 Permalink
Re: Dragonair Rebrands as Cathay Dragon
I just had a terrible flight with them. And the stewardess was really rude to the guy sitting next to me who just wanted her to take his tray away. Yep, they leave you with that tray in front of you for almost the whole 3 1/2 hour flight. Second time I noticed this.
So while managment is dicking around with names, they make it impossible to book with a third party credit card, have lousy service, and herd you onto the tarmac to take overcrowded unheated buses.
Another SOE in sheep's (dragon) clothing.
Validate your mobile phone number to post comments.