The 23rd Beijing Music Festival will shift the paradigm from the previous year's offline concert-based form into both online and offline channels for viewers in order to create a powerful and rich audio-visual experience that propels China and the world's classical music industry forward.

Online, more than 240 hours of audio and video programs will be fully presented to audiences on the BMF Club APP, with 28 live online features highlighting rich perspectives on classical music culture. More than 100 classical musicians, cross-over artists, and celebrities from film, television, and drama are brought together to participate in the BMF online shows to tell stories, promote musical works, chat about anecdotes, read scripts, and to complement the music by infusing fun and intrigue. International audiences will also be able to enjoy select performances on BMF's Facebook page.

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