What is gamification? Traditionally it has meant borrowing concepts from games to spice up a product, service or campaign, usually taking the form of leaderboards, badges, points and levels. We think this definition is too simple and outdated - and there is so much more that we can learn from games.

After holding its first public seminar in Shanghai in April, Press Start Hong Kong is coming to Beijing for the first time - and we'd like to invite you on our journey to explore the world through games.

What we will talk about?

To set the context, we’ll go through a brief history of games and explore the historical and societal importance of games, before an introduction of game design principles, the design cycle, our interpretation of gamification, and a short academic dissection of game-based program and curriculum design.

We will close with some case studies and stories from our portfolio to illustrate the power of games and show a glimpse of a compelling future where learning and innovation is hands-on, fun and engaging.

What we will explore?

- Games: A journey through time

- The rule of 7: A discussion on Monopoly and luck

- Game design principles and the design cycle

- Games vs. play vs. gamification

- Gaming psychology and the importance of flow

- Game-based program and curriculum design: Case studies and examples

Join us for a comprehensive session that has inspired educational institutions and corporations across Asia, learn how you can create your own fun, interactive and educational experiences, and see how you, too, can change the world through games! Ideal for educators, school administrators, and professionals in corporate innovation, intrapreneurship, strategy and talent development.

Learn more & Register, here: https://www.huodongxing.com/event/6505209969000