Soulciety is on its way!

Mastermind Productions brings you Soulciety — a community for music lovers to gather, party, listen, and reconnect with soul, jazz, and funk music. Come kickoff Soulciety with fRUITY SHOP, V-Nutz and DJ Watermelon on Friday, January 18 @ Club Zhaodai. Expect a night of kick-ass funk, soul, jazz, disco and world music. Bring your best vibes Beijing, and let's do it right!

Mastermind | 主谋 presents Soulciety

Friday, January 18th

Club Zhaodai, Beijing

Line up: fRUITY GROUP (fRUITY SHOP), V-Nutz (Mastermind), Watermelon (Popcity Inc).

80RMB at Door

fRUITY GROUP

Two badass brothers from the notorious Beijing record shop, fRUITY SHOP, will drop selections from their massive vinyl collection, gracing us with their passion, taste, and knowledge.

V-Nutz

Former co-founder of the Shelter and the brains behind the long-running soul and funk party Soul Crates, V-Nutz is a soul, funk, and world music addict, a DJ, and a vinyl collector. He is bringing a crate of killer 45s to Soulciety's first party.

DJ Watermelon

Representing Beijing is long-time vinyl collector DJ Watermelon. He brings the disco, funk, house, and jazz to an energetic dance floor.

About Mastermind

Mastermind is a music label under Earth Entertainment, it’s all about music. We publish and distribute a diverse range of musical artists that share one common thread — strong roots, an underground spirit, and the power to breakthrough to the mainstream.

Our long-term mission in China is three-fold. We're looking for upcoming local talent who represent authentic yet taste-making sound. We're bringing world-class talent to the China stage. And finally, we aim to raise the bar for tomorrow's audiences by building a platform and organizing unique music events in China.