12 Week Challenge: Feel the Burn

Just as our New Year's resolution resolve begins to temper, World Health Store launches this year's edition of the 12 Week Challenge providing a timely boost to efforts to get fit in 2013. Resolve has been severely tested since the turn of the year. An extended bout of heavy pollution provided enough excuse for us all to rein in our fitness regimens in the last couple of months. But there's the small matter of a RMB 10,000 top prize to kick-start efforts.

The 12 Week Challenge encourages participants to eat healthily and work out regularly. There have been some astonishing results in recent editions as the before-and-after shots on the official website show.Registration opened on Sunday and you have until March 17 to sign up, which you can do here.

Drew Campbell, the boss over at the World Health Store in Beijing, provides a regular video diary of healthy living tips on WHS's official Youku channel, normally with his trusty sidekick Jim. And you can follow Drew's Weibo for updates on the challenge.