Do You Heart Hatsune? Sushi Lovers Can Win Big

Hatsune celebrates their 11th anniversary next month. To whip the masses into a raw-fish-related frenzy, they’ve decided to get you, the devoted sushi public, involved in their current “I <Heart> Hatsune” advertising campaign. Readers of the Beijinger are being asked to submit a quote that begins “I <Heart> Hatsune because …” If you also want to send in a photo of you looking suitably fish-fancying, well, they can hardly stop you, can they? The winning entry, as picked by Hatsune, will become a Hatsune spokesperson, the star of their own “I <Heart> Hatsune” advert in the Beijinger and pocket a RMB 1,000 Hatsune voucher.

So how do you win? Submit your quote to kristen@lumdimsum.com before Friday, August 24. Remember to start it with "I <Heart> Hatsune because..." and include your full name, title and company with your entry. Photos are optional but encouraged. Good luck.

If you need inspiration for your quote, check out Hatsune's original ads in our issue archives.

If you don’t win, keep an eye out on TheBeijinger.com for tickets to the Hatsune anniversary party on September 6.

Photo: Ziralma.deviantart.com