Wuhao: Fashion Insiders’ Favorite Beijing Boutique Goes Public

One of our favorite Beijing boutiques has just officially opened to the public.

We first wrote up Wuhao in our March issue (read here). The French-owned and curated store had been operating for about a year, but only those in-the-know had access to it. No publicity had been done; its reputation grew based on word-of-mouth alone. The front gates were locked – you had to ring a doorbell to enter – and there was no sign, no regular business hours.

Now that Wuhao has passed its first anniversary, that’s all set to change. From now on, the shop will be open every week from Wednesday through Sunday, 2-8pm.

Below are photos from their latest Spring 2011 installation. (With the help of young Chinese designers, Wuhao adapts its environment and stock every season based on the five elements.) The theme for the season of growth was woods, greens, blossoming and emergence.

Wuhao. Wed-Sun 2-8pm, or by appointment. 35 Mao’er Hutong, Dongcheng District (6400 5435; 189 1135 5035) 东城区帽儿胡同35号

Photos courtesy of Wuhao