Burberry + Keane + Technology = Biggest Tartan Event Ever

Just in case you haven’t heard yet, Burberry is hosting a mega-party next Wednesday, April 13, 2011. Digital media and fashion blogs alike have been exploding with anticipation. According to their press release, this will be the biggest event that Burberry – and any other label, for that matter – has ever thrown in the world in terms of scale of production and technology.

Just a few months ago in December 2010, the esteemed British fashion house opened its “most technologically advanced flagship store” at Sparkle Roll Plaza in Beijing. The 12,500-square-foot space was designed by Burberry’s chief creative director Christopher Bailey himself. Now, they want to finally celebrate the store launch and put its 9x5 flatscreen LED video walls to good use.

Officially, Burberry calls the event a celebration of “Burberry, Britishness, music and technology in China.”

“I love the creativity, vibrancy and history of China,” says Bailey. “It is a huge privilege to be flying the flag for Britain in the magnificent city of Beijing connecting all of our global communities to celebrate everything Burberry represents today, from music to heritage and innovation.”

Music, you say? That’s right. Internationally renowned British band Keane is also set to perform that evening, for the first time ever in China.

But that’s not all. If you weren't one of the lucky few to receive an invite, you can watch the entire event as it's livestreamed at Burberry.com, as well as on the massive screens of over 50 retail stores around the world.

Burberry is truly ahead of the game in terms of networking on popular Chinese websites. It became the first luxury brand to have a presence on all the following Chinese social media sites: Sina Weibo (see here for an earlier post on China's Twitter), Youku, Douban and Kaixin001.

Currently, the British label has 57 stores in China, with plans to double that number in the next few years. This event ought to leave a solid imprint on the memory of wealthy Chinese consumers.

Burberry 博柏利. Unit 1801, 18/F, Bldg 1, Sparkle Roll Plaza (north of Shin Kong Place), 81 Jianguo Lu, Chaoyang District
朝阳区建国路81号华贸中心1号写字楼18层1801